news
earth Georgia
September 20, 2023

Media Consumption in Georgia: Key Trends and Changes

Media Consumption in Georgia is an initiative-based comprehensive study conducted as part of the “Beside 2024” project, which our company regularly implements. The goal of the study is to analyze the behavior and consumption habits of the population in relation to services and products.
Below are the key trends in media consumption across various channels.

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news
earth Philippines
October 23, 2023

The global fast food market has been expanding rapidly, and the Philippines is not an exception

The fast-food market in the Philippines has witnessed rapid growth in recent years, mirroring the global trend. From familiar names like McDonald’s to international favorites like Panda Express, consumers have a plethora of options to choose from. According to a survey conducted by GAMMA among individuals aged 18-55 in Manila, McDonald’s, Jollibee, and Starbucks emerge as the top contenders, holding significant market shares of 30%, 23%, and 16% respectively. Interestingly, these three giants collectively attract nearly 90% of visits in the region.

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news
earth Georgia
October 7, 2023

Georgian consumers in the home care category

Home care products are an essential part of our daily lives.
Among these products, the importance index is highest for disinfectants, laundry detergents, soap, and dishwashing liquids, indicating that price plays a critical role in these categories.

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news
earth Georgia
October 1, 2023

Georgian Coffee Market Shows Strong Growth!

Today, we are excited to share important data indicating a significant increase in interest in coffee in Georgia.

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