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Georgian consumers in the home care category
Georgia
October 7, 2023
Home care products are an essential part of our daily lives.
Among these products, the importance index is highest for disinfectants, laundry detergents, soap, and dishwashing liquids, indicating that price plays a critical role in these categories.
On the other hand, home cleaning and bathroom care products have a slightly lower importance index, suggesting a growing brand loyalty.
Women play a significant role in making purchasing decisions in this category.
Promo campaigns have a significant impact on product purchases, making discounts and special offers are powerful drivers in this market.
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Georgia
October 7, 2023
Georgian consumers in the home care category
Home care products are an essential part of our daily lives.
Among these products, the importance index is highest for disinfectants, laundry detergents, soap, and dishwashing liquids, indicating that price plays a critical role in these categories.
Read more
Philippines
October 23, 2023
The global fast food market has been expanding rapidly, and the Philippines is not an exception
The fast-food market in the Philippines has witnessed rapid growth in recent years, mirroring the global trend. From familiar names like McDonald’s to international favorites like Panda Express, consumers have a plethora of options to choose from. According to a survey conducted by GAMMA among individuals aged 18-55 in Manila, McDonald’s, Jollibee, and Starbucks emerge as the top contenders, holding significant market shares of 30%, 23%, and 16% respectively. Interestingly, these three giants collectively attract nearly 90% of visits in the region.
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Georgia
October 1, 2023
Georgian Coffee Market Shows Strong Growth!
Today, we are excited to share important data indicating a significant increase in interest in coffee in Georgia.
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