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Georgian Coffee Market Shows Strong Growth!
Georgia
October 1, 2023
Georgian Coffee Market Shows Strong Growth!
Today, we are excited to share important data indicating a significant increase in interest in coffee in Georgia.
Increased Demand: Georgia is experiencing a surge in interest in both natural and soluble coffee across different market segments. Retail audit results reveal a dynamic surge in sales in both the soluble and natural coffee segments, clearly signaling a growing coffee consumption trend in the country.
Everyday Significance: Coffee holds a significant place in the daily lives of Georgian consumers, serving as a symbol of social interaction and energy. The BESIDE project also confirms active coffee buyers and the importance of this category in the daily lives of Georgians. Coffee is becoming more appealing to various consumer groups.
Rising Prices: Despite the positive growth in demand, the cost of coffee beans and products is also on the rise.
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Georgia
October 1, 2023
Georgian Coffee Market Shows Strong Growth!
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