Архив News - Gamma Global

This report presents a comprehensive study of consumer behavior and lifestyle among the urban population of Georgia in 2025, conducted within the BESIDE project.

As part of the BESIDE Fintech project, an analysis was conducted to explore how different psychographic segments of the population engage with fintech services. The study

Our company has completed a census of the retail network in three major cities of Armenia: Yerevan, Gyumri, and Vanadzor. The results of the census revealed significant changes in the retail landscape of the country over the past nine years.

Home care products are an essential part of our daily lives.
Among these products, the importance index is highest for disinfectants, laundry detergents, soap, and dishwashing liquids, indicating that price plays a critical role in these categories.

Today, we are excited to share important data indicating a significant increase in interest in coffee in Georgia.