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Georgia
December 10, 2025
Pharmacies in Georgia: Beyond Medicines
This analytical review is based on a combination of quantitative and qualitative research conducted by GAMMA Research between 2019 and 2025.
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Georgia
November 25, 2025
Consumer of Georgia 2025: A Comprehensive Analysis of Lifestyle, Purchasing Behavior and Psychographic Segments
This report presents a comprehensive study of consumer behavior and lifestyle among the urban population of Georgia in 2025, conducted within the BESIDE project.
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Multi-country
October 23, 2025
Fast Food Market in the Baltic Capitals: Vilnius, Tallinn and Riga
The fast food market in the Baltic countries shows similar development trends; however, each capital – Vilnius, Tallinn, and Riga
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Georgia
October 7, 2023
Georgian consumers in the home care category
Home care products are an essential part of our daily lives.
Among these products, the importance index is highest for disinfectants, laundry detergents, soap, and dishwashing liquids, indicating that price plays a critical role in these categories.
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Georgia
October 1, 2023
Georgian Coffee Market Shows Strong Growth!
Today, we are excited to share important data indicating a significant increase in interest in coffee in Georgia.
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