Архив News - Gamma Global

This analytical review is based on a combination of quantitative and qualitative research conducted by GAMMA Research between 2019 and 2025.

This report presents a comprehensive study of consumer behavior and lifestyle among the urban population of Georgia in 2025, conducted within the BESIDE project.

The fast food market in the Baltic countries shows similar development trends; however, each capital – Vilnius, Tallinn, and Riga

In 2024, our company conducted a retail census in five cities across Uzbekistan. This overview highlights the general trends observed in three of them: Tashkent, Samarkand, and Bukhara.

Media Consumption in Georgia is an initiative-based comprehensive study conducted as part of the “Beside 2024” project, which our company regularly implements. The goal of the study is to analyze the behavior and consumption habits of the population in relation to services and products.
Below are the key trends in media consumption across various channels.

Home care products are an essential part of our daily lives.
Among these products, the importance index is highest for disinfectants, laundry detergents, soap, and dishwashing liquids, indicating that price plays a critical role in these categories.

Today, we are excited to share important data indicating a significant increase in interest in coffee in Georgia.