Архив News - Gamma Global

This overview combines GAMMA Census 2023, providing a comprehensive view of the Drogerie channel’s retail structure and geographic presence in Georgia

This analytical review is based on a combination of quantitative and qualitative research conducted by GAMMA Research between 2019 and 2025.

Artificial intelligence (AI) has long been a key topic in high-tech and scientific research. However, despite its popularity, people’s understanding of what this term actually means varies greatly. A recent survey among Georgian citizens showed that society perceives AI in different ways, with views of technical, futuristic and ethical perspectives.

Home care products are an essential part of our daily lives.
Among these products, the importance index is highest for disinfectants, laundry detergents, soap, and dishwashing liquids, indicating that price plays a critical role in these categories.

Today, we are excited to share important data indicating a significant increase in interest in coffee in Georgia.