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Multi-country
September 09, 2025
Fintech Lifestyles: Mapping Consumer Segments
As part of the BESIDE Fintech project, an analysis was conducted to explore how different psychographic segments of the population engage with fintech services. The study
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Georgia
October 7, 2023
Georgian consumers in the home care category
Home care products are an essential part of our daily lives.
Among these products, the importance index is highest for disinfectants, laundry detergents, soap, and dishwashing liquids, indicating that price plays a critical role in these categories.
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