News

The growing number of online shoppers and the rising frequency of orders send a clear signal to businesses: e-commerce in Georgia is gaining momentum. The main growth drivers remain young people, women, and urban residents.

In 2024, our agency conducted a study on the psychographic segmentation of consumers aged 18+ in several Central Asian and Caucasus countries. We identified key groups across various segments and formulated recommendations for their use in marketing strategies.

Our company has completed a census of the retail network in three major cities of Armenia: Yerevan, Gyumri, and Vanadzor. The results of the census revealed significant changes in the retail landscape of the country over the past nine years.

Today, we are excited to share important data indicating a significant increase in interest in coffee in Georgia.