Архив News - Gamma Global

This report presents a comprehensive study of consumer behavior and lifestyle among the urban population of Georgia in 2025, conducted within the BESIDE project.

As part of the BESIDE Fintech project, an analysis was conducted to explore how different psychographic segments of the population engage with fintech services. The study

Between 2020 and 2024, the retail market in Bishkek has shown a steady trend toward modernization. While traditional trade remains dominant,

The growing number of online shoppers and the rising frequency of orders send a clear signal to businesses: e-commerce in Georgia is gaining momentum. The main growth drivers remain young people, women, and urban residents.

In 2024, our agency conducted a study on the psychographic segmentation of consumers aged 18+ in several Central Asian and Caucasus countries. We identified key groups across various segments and formulated recommendations for their use in marketing strategies.

Our company has completed a census of the retail network in three major cities of Armenia: Yerevan, Gyumri, and Vanadzor. The results of the census revealed significant changes in the retail landscape of the country over the past nine years.

Today, we are excited to share important data indicating a significant increase in interest in coffee in Georgia.