News

Between 2020 and 2024, the retail market in Bishkek has shown a steady trend toward modernization. While traditional trade remains dominant,

In 2024, our company conducted a retail census in five cities across Uzbekistan. This overview highlights the general trends observed in three of them: Tashkent, Samarkand, and Bukhara.

The growing number of online shoppers and the rising frequency of orders send a clear signal to businesses: e-commerce in Georgia is gaining momentum. The main growth drivers remain young people, women, and urban residents.

In 2024, our agency conducted a study on the psychographic segmentation of consumers aged 18+ in several Central Asian and Caucasus countries. We identified key groups across various segments and formulated recommendations for their use in marketing strategies.

Media Consumption in Georgia is an initiative-based comprehensive study conducted as part of the “Beside 2024” project, which our company regularly implements. The goal of the study is to analyze the behavior and consumption habits of the population in relation to services and products.
Below are the key trends in media consumption across various channels.

Today, we are excited to share important data indicating a significant increase in interest in coffee in Georgia.