Архив News - Gamma Global

The analysis is based on a retail Census regularly conducted by GAMMA Research. In Georgia, the Census covers Tbilisi and seven major cities and is designed to map the entire actual retail infrastructure.

This report presents a comprehensive study of consumer behavior and lifestyle among the urban population of Georgia in 2025, conducted within the BESIDE project.

Home care products are an essential part of our daily lives.
Among these products, the importance index is highest for disinfectants, laundry detergents, soap, and dishwashing liquids, indicating that price plays a critical role in these categories.