Архив News - Gamma Global

This analytical review is based on a combination of quantitative and qualitative research conducted by GAMMA Research between 2019 and 2025.

As part of the BESIDE Fintech project, an analysis was conducted to explore how different psychographic segments of the population engage with fintech services. The study

Home care products are an essential part of our daily lives.
Among these products, the importance index is highest for disinfectants, laundry detergents, soap, and dishwashing liquids, indicating that price plays a critical role in these categories.