Архив News - Gamma Global

This analytical review is based on a combination of quantitative and qualitative research conducted by GAMMA Research between 2019 and 2025.

This report presents a comprehensive study of consumer behavior and lifestyle among the urban population of Georgia in 2025, conducted within the BESIDE project.

The growing number of online shoppers and the rising frequency of orders send a clear signal to businesses: e-commerce in Georgia is gaining momentum. The main growth drivers remain young people, women, and urban residents.

Media Consumption in Georgia is an initiative-based comprehensive study conducted as part of the “Beside 2024” project, which our company regularly implements. The goal of the study is to analyze the behavior and consumption habits of the population in relation to services and products.
Below are the key trends in media consumption across various channels.

Today, we are excited to share important data indicating a significant increase in interest in coffee in Georgia.