Архив News - Gamma Global

The analysis is based on a retail Census regularly conducted by GAMMA Research. In Georgia, the Census covers Tbilisi and seven major cities and is designed to map the entire actual retail infrastructure.

This analytical review is based on a combination of quantitative and qualitative research conducted by GAMMA Research between 2019 and 2025.

This report presents a comprehensive study of consumer behavior and lifestyle among the urban population of Georgia in 2025, conducted within the BESIDE project.

The fast food market in the Baltic countries shows similar development trends; however, each capital – Vilnius, Tallinn, and Riga

The growing number of online shoppers and the rising frequency of orders send a clear signal to businesses: e-commerce in Georgia is gaining momentum. The main growth drivers remain young people, women, and urban residents.

Home care products are an essential part of our daily lives.
Among these products, the importance index is highest for disinfectants, laundry detergents, soap, and dishwashing liquids, indicating that price plays a critical role in these categories.