The global fast food market has been expanding rapidly, and the Philippines is not an exception

The fast-food market in the Philippines has witnessed rapid growth in recent years, mirroring the global trend. From familiar names like McDonald’s to international favorites like Panda Express, consumers have a plethora of options to choose from. According to a survey conducted by GAMMA among individuals aged 18-55 in Manila, McDonald’s, Jollibee, and Starbucks emerge as the top contenders, holding significant market shares of 30%, 23%, and 16% respectively. Interestingly, these three giants collectively attract nearly 90% of visits in the region.

Starbucks shines brightly on the Brand Love Index, scoring the highest across satisfaction, affection, and commitment metrics, with a remarkable index score of 91 compared to McDonald’s at 83 and Jollibee at 76. Filipinos particularly resonate with Starbucks due to its diverse range of beverages and snacks, coupled with an enticing rewards program that fosters customer loyalty.

McDonald’s garners praise for its extensive menu offerings and affordability, with customers lauding their iconic burgers, fries, chicken nuggets, shakes, and desserts. Similarly, Jollibee Group of Companies remains a top favorite among locals for its assortment of Filipino classics, including fried chicken meals, spaghetti meals, burgers, and sandwiches.

Burger King and KFC also hold a significant presence in the Philippines, boasting diverse menus featuring burgers, chicken dishes, and snacks. Burger King’s Whopper sandwich stands out as an iconic choice, while KFC continues to delight customers with its signature fried chicken accompanied by sides like mashed potatoes, coleslaw, and biscuits.

As the market continues to evolve, businesses are constantly seeking innovative marketing strategies to engage with their target audience effectively. This is where BESIDE comes into play. BESIDE offers a comprehensive toolset that enables businesses to segment customers based on their psychological and lifestyle characteristics, facilitating the development of tailored media and marketing strategies that resonate with their audience on a deeper level. With BESIDE, navigating the complexities of the fast-food industry becomes not only manageable but also highly rewarding.