The fast-food market in the Philippines has witnessed rapid growth in recent years, mirroring the global trend. From familiar names like McDonald’s to international favorites like Panda Express, consumers have a plethora of options to choose from. According to a survey conducted by GAMMA among individuals aged 18-55 in Manila, McDonald’s, Jollibee, and Starbucks emerge as the top contenders, holding significant market shares of 30%, 23%, and 16% respectively. Interestingly, these three giants collectively attract nearly 90% of visits in the region.