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earth Georgia
November 25, 2025

Consumer of Georgia 2025: A Comprehensive Analysis of Lifestyle, Purchasing Behavior and Psychographic Segments

This report presents a comprehensive study of consumer behavior and lifestyle among the urban population of Georgia in 2025, conducted within the BESIDE project.

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earth Multi-country
October 23, 2025

Fast Food Market in the Baltic Capitals: Vilnius, Tallinn and Riga

The fast food market in the Baltic countries shows similar development trends; however, each capital – Vilnius, Tallinn, and Riga

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earth Multi-country
September 09, 2025

Fintech Lifestyles: Mapping Consumer Segments

As part of the BESIDE Fintech project, an analysis was conducted to explore how different psychographic segments of the population engage with fintech services. The study

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earth Uzbekistan
June 05, 2025

Overview of Grocery Retail Transformation in Uzbekistan

In 2024, our company conducted a retail census in five cities across Uzbekistan. This overview highlights the general trends observed in three of them: Tashkent, Samarkand, and Bukhara.

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earth Georgia
September 05, 2024

What is Artificial Intelligence (AI): Different Perspectives on the Technology of the Future Among Georgian Citizens

Artificial intelligence (AI) has long been a key topic in high-tech and scientific research. However, despite its popularity, people’s understanding of what this term actually means varies greatly. A recent survey among Georgian citizens showed that society perceives AI in different ways, with views of technical, futuristic and ethical perspectives.

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news
earth Philippines
October 23, 2023

The global fast food market has been expanding rapidly, and the Philippines is not an exception

The fast-food market in the Philippines has witnessed rapid growth in recent years, mirroring the global trend. From familiar names like McDonald’s to international favorites like Panda Express, consumers have a plethora of options to choose from. According to a survey conducted by GAMMA among individuals aged 18-55 in Manila, McDonald’s, Jollibee, and Starbucks emerge as the top contenders, holding significant market shares of 30%, 23%, and 16% respectively. Interestingly, these three giants collectively attract nearly 90% of visits in the region.

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