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Multi-country
February 21, 2025
Psychographic Segmentation of Consumers
In 2024, our agency conducted a study on the psychographic segmentation of consumers aged 18+ in several Central Asian and Caucasus countries. We identified key groups across various segments and formulated recommendations for their use in marketing strategies.
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Georgia
September 05, 2024
What is Artificial Intelligence (AI): Different Perspectives on the Technology of the Future Among Georgian Citizens
Artificial intelligence (AI) has long been a key topic in high-tech and scientific research. However, despite its popularity, people’s understanding of what this term actually means varies greatly. A recent survey among Georgian citizens showed that society perceives AI in different ways, with views of technical, futuristic and ethical perspectives.
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