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Multi-country
October 23, 2025
Fast Food Market in the Baltic Capitals: Vilnius, Tallinn and Riga
The fast food market in the Baltic countries shows similar development trends; however, each capital – Vilnius, Tallinn, and Riga
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Multi-country
September 09, 2025
Fintech Lifestyles: Mapping Consumer Segments
As part of the BESIDE Fintech project, an analysis was conducted to explore how different psychographic segments of the population engage with fintech services. The study
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Multi-country
February 21, 2025
Psychographic Segmentation of Consumers
In 2024, our agency conducted a study on the psychographic segmentation of consumers aged 18+ in several Central Asian and Caucasus countries. We identified key groups across various segments and formulated recommendations for their use in marketing strategies.
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Georgia
September 20, 2023
Media Consumption in Georgia: Key Trends and Changes
Media Consumption in Georgia is an initiative-based comprehensive study conducted as part of the “Beside 2024” project, which our company regularly implements. The goal of the study is to analyze the behavior and consumption habits of the population in relation to services and products.
Below are the key trends in media consumption across various channels.
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