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Georgia
November 25, 2025
Consumer of Georgia 2025: A Comprehensive Analysis of Lifestyle, Purchasing Behavior and Psychographic Segments
This report presents a comprehensive study of consumer behavior and lifestyle among the urban population of Georgia in 2025, conducted within the BESIDE project.
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Multi-country
October 23, 2025
Fast Food Market in the Baltic Capitals: Vilnius, Tallinn and Riga
The fast food market in the Baltic countries shows similar development trends; however, each capital – Vilnius, Tallinn, and Riga
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Multi-country
February 21, 2025
Psychographic Segmentation of Consumers
In 2024, our agency conducted a study on the psychographic segmentation of consumers aged 18+ in several Central Asian and Caucasus countries. We identified key groups across various segments and formulated recommendations for their use in marketing strategies.
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