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Georgia
November 25, 2025
Consumer of Georgia 2025: A Comprehensive Analysis of Lifestyle, Purchasing Behavior and Psychographic Segments
This report presents a comprehensive study of consumer behavior and lifestyle among the urban population of Georgia in 2025, conducted within the BESIDE project.
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Multi-country
October 23, 2025
Fast Food Market in the Baltic Capitals: Vilnius, Tallinn and Riga
The fast food market in the Baltic countries shows similar development trends; however, each capital – Vilnius, Tallinn, and Riga
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Kirgizia
June 10, 2025
Transformation of the Food Retail Sector in Bishkek
Between 2020 and 2024, the retail market in Bishkek has shown a steady trend toward modernization. While traditional trade remains dominant,
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Multi-country
February 21, 2025
Psychographic Segmentation of Consumers
In 2024, our agency conducted a study on the psychographic segmentation of consumers aged 18+ in several Central Asian and Caucasus countries. We identified key groups across various segments and formulated recommendations for their use in marketing strategies.
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Philippines
October 23, 2023
The global fast food market has been expanding rapidly, and the Philippines is not an exception
The fast-food market in the Philippines has witnessed rapid growth in recent years, mirroring the global trend. From familiar names like McDonald’s to international favorites like Panda Express, consumers have a plethora of options to choose from. According to a survey conducted by GAMMA among individuals aged 18-55 in Manila, McDonald’s, Jollibee, and Starbucks emerge as the top contenders, holding significant market shares of 30%, 23%, and 16% respectively. Interestingly, these three giants collectively attract nearly 90% of visits in the region.
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