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Kirgizia
June 10, 2025
Transformation of the Food Retail Sector in Bishkek
Between 2020 and 2024, the retail market in Bishkek has shown a steady trend toward modernization. While traditional trade remains dominant,
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Multi-country
February 21, 2025
Psychographic Segmentation of Consumers
In 2024, our agency conducted a study on the psychographic segmentation of consumers aged 18+ in several Central Asian and Caucasus countries. We identified key groups across various segments and formulated recommendations for their use in marketing strategies.
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