Архив News - Gamma Global

The analysis is based on a retail Census regularly conducted by GAMMA Research. In Georgia, the Census covers Tbilisi and seven major cities and is designed to map the entire actual retail infrastructure.

As part of the BESIDE Fintech project, an analysis was conducted to explore how different psychographic segments of the population engage with fintech services. The study

Our company has completed a census of the retail network in three major cities of Armenia: Yerevan, Gyumri, and Vanadzor. The results of the census revealed significant changes in the retail landscape of the country over the past nine years.

Media Consumption in Georgia is an initiative-based comprehensive study conducted as part of the “Beside 2024” project, which our company regularly implements. The goal of the study is to analyze the behavior and consumption habits of the population in relation to services and products.
Below are the key trends in media consumption across various channels.