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Georgia
December 22, 2025
Urban Retail Infrastructure in Georgia: Evidence from Tbilisi and Seven Major Cities
The analysis is based on a retail Census regularly conducted by GAMMA Research. In Georgia, the Census covers Tbilisi and seven major cities and is designed to map the entire actual retail infrastructure.
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Georgia
November 25, 2025
Consumer of Georgia 2025: A Comprehensive Analysis of Lifestyle, Purchasing Behavior and Psychographic Segments
This report presents a comprehensive study of consumer behavior and lifestyle among the urban population of Georgia in 2025, conducted within the BESIDE project.
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Georgia
March 24, 2025
Online Shopping in Georgia: Who Buys and How Often?
The growing number of online shoppers and the rising frequency of orders send a clear signal to businesses: e-commerce in Georgia is gaining momentum. The main growth drivers remain young people, women, and urban residents.
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Georgia
September 20, 2023
Media Consumption in Georgia: Key Trends and Changes
Media Consumption in Georgia is an initiative-based comprehensive study conducted as part of the “Beside 2024” project, which our company regularly implements. The goal of the study is to analyze the behavior and consumption habits of the population in relation to services and products.
Below are the key trends in media consumption across various channels.
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