Архив News - Gamma Global

This analytical review is based on a combination of quantitative and qualitative research conducted by GAMMA Research between 2019 and 2025.

The fast food market in the Baltic countries shows similar development trends; however, each capital – Vilnius, Tallinn, and Riga

Media Consumption in Georgia is an initiative-based comprehensive study conducted as part of the “Beside 2024” project, which our company regularly implements. The goal of the study is to analyze the behavior and consumption habits of the population in relation to services and products.
Below are the key trends in media consumption across various channels.

Artificial intelligence (AI) has long been a key topic in high-tech and scientific research. However, despite its popularity, people’s understanding of what this term actually means varies greatly. A recent survey among Georgian citizens showed that society perceives AI in different ways, with views of technical, futuristic and ethical perspectives.