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Multi-country
February 21, 2025
Psychographic Segmentation of Consumers
In 2024, our agency conducted a study on the psychographic segmentation of consumers aged 18+ in several Central Asian and Caucasus countries. We identified key groups across various segments and formulated recommendations for their use in marketing strategies.
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Georgia
October 1, 2023
Georgian Coffee Market Shows Strong Growth!
Today, we are excited to share important data indicating a significant increase in interest in coffee in Georgia.
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