Brand Love index was developed by GAMMA and is a unique product based on the company’s many years of experience in the market.

Customer satisfaction is the key component for the success of the business and at the same time it plays a vital role to expand the market value.
Increasing customer satisfaction also has a positive effect on customer loyalty, which is difficult to form, predict and maintain at a stable level, so it is necessary to constantly monitor and take effective measures to increase customer loyalty.
Existing customer will help to attract the new customers by providing or sharing the information about the products and services of the companies.
Emotional attachment is important in the sense that the consumer is only interested in buying a certain brand, so we get a long-term consumer.
With Brand Love Index, gain profound insights into your consumer base, pinpointing:

  • SATISFACTION – depends on level of liking of product/service and readiness and desire to recommend it to others
  • COMMITMENT – is higher with stronger repurchase and competitive advantage of product/service
  • AFFECTION – depends on passion and customers perception of intimacy with product/service
form form form

The results of the customer typology:

  1. Honeymoon – High Satisfaction, high commitment, high affection. Ideal brand-customer Relationship.
  2. Good Deal – High Satisfaction, high commitment, low affection. Stable brand-customer relationship based on convenience. No emotional attachment to the brand.
  3. No Strings Attached – High Satisfaction, low commitment, high affection. Unstable brand-customer relationship based on emotions and satisfaction. No loyalty.
  4. Compatibility Crisis – Low Satisfaction, high commitment, high affection. Brand-customer relationship based on loyalty and Emotional attachment. However, there are problems with satisfaction and loyalty may soon become under question.
  5. Friends with benefits – High Satisfaction, low commitment, low affection. Unstable brand-customer relationship based only on the present satisfaction. No loyalty and Emotional attachment to the brand.
  6. One Night Stand – Low Satisfaction, low commitment, high affection. Unstable and short-term brand-customer relationship based on emotional attachment only. No satisfaction or loyalty.
  7. Forced Relationship – Low Satisfaction, high commitment, low affection. Brand-customer relationship based on loyalty only. No satisfaction or emotional attachment.
  8. Break-up – Low Satisfaction, low commitment, low affection. No relationship. Customer is almost to lose.