Neurolab

Neuromarketing Laboratory of combined biometric sensors, measuring consumers emotional attitude towards various stimuli in a short period of time.

By integrating NeuroLab devices enabling to find out the level of emotional activity, which can help inform creative advertising, product development, pricing, and other marketing areas. Brain scanning, which measures neural activity, and physiological tracking, which measures eye movement and other proxies for that activity.

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Neuromarketing techniques & tools

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01
Eye tracking

  • Provides unbiased and reliable data to ensure best User Experience for Website or Brand design.
  • Reveals subconscious consumer behavior to improve UX and subsequently increase product/service usage
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Mouse tracking

  • Recording a user’s interactions on a website. Is used for testing the usability of the page and to maximize the visitor experience
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Expressions analysis

  • To assess whether or not commercials evoked desired emotions to find best solution for commercial/design
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GSR

  • Measures high or low levels of excitement and engagement to commercial or design to determine level of its impact on consumer
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EEG

  • Determines emotional intensity and valence to gain a more holistic picture of the effectiveness of TV commercials
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Design peculiarities

  • Pattern of visual search and reading
  • Time spent on examination of particular elements of product
  • Information read by customer carefully, scrolled over & ignored places
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Helps to improve UX

  • Elements on the screen left unnoticed/what distracts customer attention
  • Content attracting attention/Unnecessary content/The way users accomplish goals
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Other

  • Defines features that affect customer behavior, decision making process & emotions
  • Possibility to compare several innovative interfaces and designs to produce best user experience

Fields of neurolab tools usage

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Marketing

  • Product testing (Food, Perfume)
  • Product Package, Design
  • Advertising banners (Print, Digital)
  • Evaluation of Advertising
  • Effectiveness
  • Identifying Strong Sides of Advertising
  • Package & Commercials Testing
  • Emotion That Brand Evoke
  • Identification of Banners’ Implicit Details
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Product Testing

  • Defining Customer Satisfaction
  • Level While Testing
  • Comparison of Verbal and Emotional
  • Analysis Correspondence
  • Defining Emotions Evoked by Aroma/Taste
  • Examining Emotional
  • Dependence on Food
  • Analyzing of Main/Secondary Emotions
  • Aroma Testing
  • Subconscious Emotions on Products
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Websites

  • Entertainment Websites (Video, Movies)
  • Informational Websites
  • Mobile Applications
  • eCommerce (Buying/Selling)
  • Gaming
  • Customer Attention Level
  • Easy Navigation
  • Commercial/Banner Effectiveness
  • Banner Perception/Content
  • Evaluation
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Retail

  • Merchandising
  • Retail Outlet
  • Package
  • Purchase Decision Analysis
  • Standards of Retail Outlet Selection
  • Emotional Connection to Retail
  • Outlet
  • Product Placement
  • Quantity of Perceived Products
  • Details Perceived in Product
  • Package
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Service Centers

  • Financial Sector
  • Shopping/Entertainment Centers
  • Catering Facilities
  • Medical Sector
  • Service Satisfaction Level
  • Service Evaluation
  • Emotional Attitude Towards
  • Particular Service Center
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Visual Merchandising

  • Retail Outlet/Floor/Island
  • Window Display
  • Lighting/Color/Shelf
  • Product/Consultant/Service
  • Customer Traffic Directions
  • Accounting of Perceived Products
  • Order
  • Consumption Behavior
  • Product Perception on Shelves
  • Beneficial/Optimal Product
  • Placement Efficient Placement of Islands

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