BESIDE research delves into psychographics, a qualitative methodology focusing on studying consumers through psychological traits like values, desires, goals, interests, and lifestyle choices.

With BESIDE, gain profound insights into your consumer base, pinpointing:

  • Socio-demographics and media consumption habits
  • Behavior patterns for accurate consumer segmentation
  • Target audience’s media and leisure preferences
  • Behavioral preferences to effectively tailor your strategies
form form form

The psychographic profiles is created based on the following factors:

  1. Housekeeping
  2. Visiting Beauty Saloons/Esthetic Centre
  3. Shopping in Malls/Shopping Centers
  4. Housekeeping
  5. Visiting Beauty Saloons/Esthetic Centre
  6. Shopping in Malls/Shopping Centers
  7. Attending Art or other Educational Clubs, — Cooking
  8. Extreme Sports
  9. Visiting Museums/Exhibitions/Other Cultural Events
  10. Healthy Lifestyle/Sports/Yoga
  11. Outdoor/Open Air Activities
  12. Visiting Traditional Restaurants
  13. Family&Kids
  14. Education and self-development
  15. Online shopping

And etc.