Gamma Research: Comprehensive Market Research Solutions Across Georgia and Beyond
Gamma Research is a full-service market research and consumer insights agency operating across Georgia, Armenia, Azerbaijan, Central Asia and Eastern Europe. With more than 25 years of experience and project execution in 30+ countries, we support global and regional brands with high-quality data, market understanding, and strategic clarity.
Our expertise spans B2B and B2C research, combining advanced quantitative and qualitative methodologies – from nationwide surveys, CATI, CAPI, CAWI and online panels to focus groups, in-depth interviews, UX testing, concept and product tests, as well as retail audits, outlet census and price monitoring across multiple markets.
We help companies navigate competitive environments, understand evolving consumer behavior, optimize communications, and make data-driven decisions that accelerate sustainable growth.
Our Expertise:
Consumer Insights & Behavioral Research – understanding consumer motivations, attitudes, decision-making and category drivers.
Brand Tracking & Brand Love Measurement – сontinuous evaluation of brand health, loyalty, image and long-term equity.
Price Monitoring & Retail Census – market-wide tracking of pricing, assortment, availability and in-store execution.
Psychographic Segmentation (BESIDE Model) – advanced segmentation profiling that reveals lifestyle, values, needs and mindset clusters.
Product, Concept & Message Testing – evaluation of new ideas, communication materials and product performance prior to launch.
Market Sizing & Competitive Analysis – clear market structure, category dynamics, competitive shares and growth opportunities.
CSAT, NPS & Loyalty Models – measurement of satisfaction, advocacy and customer retention potential.
Full-Cycle Data Analytics & Strategic Recommendations – from raw data to insights – turning findings into actionable business strategies.
